At all levels of engagement with stakeholders, be it annual reports, ad campaigns or media relations, ethiquette can help clients navigate safely in the complex terrain of CSR and Sustainability and protect clients against accusations of 'greenwashing'. Our 'credibility scans' give an honest appraisal of vulnerabilities and ways to adjust claims so that they will be received with trust and goodwill.
Contact us for an initial meeting in full confidence.
Below are some of the steps we take ensure credible reporting on CSR and sustainability issues:
- We ask clients to transparently report performance data related to their various accomplishments so that they may be compared with others in their sector.
- We examine the language of claims to make sure that unregulated performance qualifiers are not employed without concrete supporting data. Ex. 'all natural'.
- We work with our clients to identify and obtain third party certifications for their CSR and Sustainability performace wherever possible. Preference is given to multi-stakeholder initiatives, supported by civil society wherever possible.
- We insist apon honest market positioning of performance so that stakeholders may know whether a given action is innovative relative to a company's sector or simply compliant with widespread norms.
- We encourage our clients to be upfront about areas of their operations that need improvement.
- We ask clients to welcome and publish reviews and commentary on their reports from various stakeholder groups including civil society organizations.
- We also encourage the creation of feedback loops which give all stakeholders a right of reply on social and environmental claims.
